Product leader. People person. Present moment enthusiast.
Day Job Today
I lead high-impact initiatives as part of the Product team at Visa. My work spans growth strategy, regulatory alignment, pricing, and GTM across card and A2A products, agentic commerce, and beyond.
I’ve built a career spanning strategy, product, and GTM with depth in payments and financial services. I’ve worked across consulting, large corporates, and small startups. I am proud of my grounding in social sciences and human-centered methodologies. I thrive in high-ambiguity contexts. I build high-ownership, high-throughput teams.
Want to talk? Hit me up.
Past Work
2021-2022
Ran the product team at Trust & Will to help every family build multi-generational wealth with a suite of new estate planning tools. First product hire. Helped pivot company strategy to a new business model. Introduced a subscription product. Redesigned checkout experience. Both initiatives led to a first quarter with $1+MM in revenue, in the company history. Established continuous discovery practices to fuel product-led growth. Implemented cross-functional prioritization frameworks. Evolved hiring & onboarding practices. Equalized Product, Design, and Engineering. Grew the teams 3x. Trained teams on Agile. Lost half my hair. Grew some new grey ones.
2018-2021
At Citi, I ran the Conversational AI team within Global Consumer Bank. Responsible for creating smart and intuitive digital assistant experiences - from help and support to predictive insights. Scaled and improved an MVP product to over 4MM AI-powered interactions per year. Improved product’s containment rate 3x. Delivered over $2MM in annual cost-save. Set and owned product vision, strategy, and roadmap across Product and NLP training teams. Partnered with engineering, design, research, analytics, operations, and controls partners to ship a world-class AI experience.
2012 - 2018
Spent 6 years as a product strategy consultant for Fortune 500, PE-backed companies, nonprofits, and startups at Frog (fka Fahrenheit212). Helped design and build digital experiences, as well as physical products and services, used by millions of people. Built strategic rigor in crafting narratives and creating new business models. Work spun a wild gamut of clients and challenges. Ask me about the Family Hub, running a safari in Austin, solving poverty in NYC, or microchips in psychiatric medicine. I got stories to tell.
2006 - 2012
Got a Master’s degree with Distinction in Innovation Management from Central Saint Martins (UAL) and a joint honors Bachelor’s degree in Social Anthropology and Media & Communications from Goldsmiths College (UL). Also spent way too much time in London pubs.
Labor of Love
I have a knack for catalyzing personal frustrations into projects that try to make our world a little better.
In 2014, I found myself bored with CPG projects so I started a social innovation practice as part of Fahrenheit 212 (now Frog), which went on to win awards.
In 2016, I felt the impact of gender gap in leadership first-hand, so I founded WIN to lift women into positions of power and influence, which grew to global prominence and continues to deliver impact today.
In 2021, I faced life-changing burnout and started to write a substack titled amble, as my personal rebellion against a culture of workism, unrealistic standards of productivity, the never-ending “scroll”, and the idea that “more is better”.
Mantras
Gut over brain. People over process. Action over analysis. Go where the pain is. Be helpful. Leave ego at the door.
-Me
Know what you really know, feel what you really feel, say what you really mean, and do what you really want.
-Martha Beck
How you spend your days is how you spend your life.
-Annie Dillard
In my spare time
You can mostly find me outdoors - hiking, weight-lifting, running, meditating. I read and write a lot, love art and beauty, and surpass my own expectations in mastering the science of baking.
I also used to travel a lot to far away places, but these day I seem to spend most of my time at home in Easton, CT with my husband and our two daughters, who have taken over as the co-CEOs of our household.